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▲ Book a phone chat

Geelong's Straight-Talking Financial Advisers 

For life-loving professionals and tradies who want to make work a choice before you're 67

Sick of feeling like you're spinning your wheels financially despite earning decent money?

At Apex Advice, we're the Geelong financial advisers who speak human, not jargon - helping busy professionals and tradies organise, grow and spend their money with confidence.

Whether you're looking for a financial planner in Geelong to help build wealth or a financial adviser in Geelong to plan your retirement, we get straight to what matters: making your money work harder so you aren't tied to your desk or tools until you're too old to enjoy it.

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Why Choose Apex Advice as Your Geelong Financial Adviser?

We're Not Your Typical Financial Advisers

Look, we could tell you we're "trusted" and "experienced" like every other financial adviser in Geelong. But that's not what makes us different.

Here's why our clients tell us they value working with us:

Apex Advice Geelong financial adviser team - John Manserra, Marcus Larcombe and professional financial planning staff

We Actually Listen to What You Want

We want to know your 'why' before we help you with the 'how' of your money. Whether you're dreaming of early retirement, starting a business, or just want to stop feeling guilty when you spend money - we get it. Your goals become our roadmap.

We Speak Human, Not Jargon

No spreadsheet overload or confusing financial terminology. We explain everything in plain English so you actually understand what's happening with your money. Think of it as financial advice that doesn't require a PHD.

Marcus Larcombe, Geelong financial adviser, providing investment advice during client consultation at Apex Advice office
Financial planning consultation at Apex Advice Geelong office with professional women discussing investment strategies

Find Your Financial Sweet Spot

This is what we're really good at - helping you enjoy your money now (guilt-free) while making smart moves for your future. You shouldn't have to live off baked beans to save money, but we don't want you blowing your money frivolously. We're all about balance.

We Understand Your Life Stage

Our dual expertise means we get it - whether you're juggling the franticness of kids, careers and everything else in between, or you're an empty nester (or almost) on the runway to retirement wanting clarity about when work becomes a choice, not a life sentence. We speak both languages fluently.

Apex Advice
Professional woman smiling during financial planning consultation with Geelong financial adviser

We Focus on Real Results

Our clients typically save hundreds of thousands in interest, cut years off their working life, and finally feel confident about their financial decisions. We measure success by your actual outcomes, not just portfolio performance

Financial Planning Services in Geelong
For Under 55s - Build Wealth While Living Well

Our Geelong financial planning services for wealth-builders include:

  • Smart money management - Get your cash flow working on autopilot
  • Investment strategies - Shares, property, and portfolio planning
  • Debt optimisation - Turn bad debt into wealth-building tools
  • Tax minimisation - Keep more money in your pocket, not the ATO's
  • Insurance planning - Protect what matters most

Perfect for: Busy professionals and tradies who want to get ahead without sacrificing their lifestyle.

LEARN MORE

For Over 55s - Make Work Optional

GEELONG retirement planning services:

  • Transition strategies - Know exactly when work becomes optional
  • Superannuation optimisation - Make your super work harder
  • Centrelink strategies - Navigate age pension entitlements
  • Estate planning - Protect your legacy
  • Cash flow planning - Ensure your money lasts the distance

Perfect for: Those approaching retirement who want confidence their money will last.

LEARN MORE

Meet Your Geelong Financial Advisory Team

John Manserra

JOHN MANSERRA - Senior Financial Adviser & Director

Certified Financial Planner® | Life Risk Specialist®

John's the straight-talking financial adviser Geelong professionals and tradies trust. With years of experience helping Aussies get their money sorted, John's passionate about changing the narrative around financial advice.

"I've sat in front of too many clients who left it too late to get advice. By making smart financial decisions earlier, you can play the long game without sacrificing now or in the future."

MEET JOHN
Marcus Larcombe

Marcus Larcombe - Financial Adviser

Marcus specialises in helping people move past the dollars and cents to answer the important questions: Do you want to stop work completely or dial back to a few days a week? Could you take three months off each year to travel?

When he's not helping clients as a financial planner in Geelong, you'll find Marcus perfecting his golf swing at Geelong Golf Club or planning his next overseas adventure.

MEET MARCUS
Daniel Rainey

Daniel Rainey - Lending Specialist

With over 20 years in property finance, Daniel knows that getting your debt structure right is crucial to wealth building. As our Geelong mortgage specialist, he helps clients make smart debt decisions that accelerate their path to financial freedom.

MEET DANIEL
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How We Help Geelong Clients Get Ahead
Real Client Wins

(Names Changed for Privacy)

Mum and dad

The Young Family

Simon and Jodie both professionals with two kids in private school, felt like they weren't getting ahead despite a $250k household income. After working with our Geelong financial adviser team, they now save over 30% of their income and have a clear roadmap to financial freedom.

The Tradie/Professional Couple

Jessie (electrician) and Liz (marketing professional) had the wheels fall off financially when Liz started working more. We helped them get their "financial shit together" with a money flow system that works on autopilot.

Family at the beach
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The Pre-Retirees

Melissa and Gavin thought they needed $1.3 million to retire comfortably. Our financial planning showed them they could retire at 60 with the assets they already had - they just needed the right strategy.

▲ How we help

Our Proven Process

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Know Your Numbers

We start by understanding exactly where your money goes. No judgment, just clarity.

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Get Your Strategy Sorted

We create a plan that's unique to your situation and goals - not cookie-cutter advice.

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Put It on Autopilot

We set up systems so your money works while you focus on what matters most.

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Stay on Track 

Regular check-ins ensure you're always moving toward your financial apex.

BOOK A CHAT

Why Geelong Chooses Apex Advice

Local Knowledge, Real Results

As a Geelong financial adviser, we understand the local market. We know the opportunities and challenges facing professionals and tradies in our community. From the property market to local business conditions, we factor in what matters to Geelong families.

More Than Just Financial Advice

We're not just your financial advisor in Geelong - we're your partner in creating the life you want. Whether that's:

  • Sending kids to the school of choice
  • Taking that overseas holiday without guilt
  • Starting your own business with confidence
  • Retiring while you're still young enough to enjoy it
Geelong waterfront and Eastern Beach where Apex Advice financial advisers serve local families and professionals

Book Your Free Consultation with a Geelong Financial Adviser

Ready to stop spinning your wheels and start making real financial progress?

Here's what happens next:

Chat

15-Minute Intro Chat

Book a free phone call to see if we're the right fit. No sales pressure, just a genuine conversation about your goals and how we might help.

Options

Listen, Educate, Empower

If we're a good match, we'll get clear about what you want out of life and design a financial plan to get you there.

Sorted

Enjoy Life

With your financial house in order, you can stress less and live more.

BOOK A CHAT

Frequently Asked Questions - Financial Adviser Geelong

How much does it cost to work with a financial adviser in Geelong? Expand

Our financial advice services start from $5,000 per year, with fixed fees based on the complexity of your situation and the level of support you need.

We don’t charge based on how much money you have—we charge based on the value we deliver. That includes setting up your whole financial world so it works seamlessly: from your cash flow, insurance and investments to your debt, superannuation, and tax strategies.

But it’s not just about the numbers.

You also get:

  • A trusted partner who keeps you on track

  • Guidance to help you build good habits

  • The confidence to make smarter (and sometimes bigger) financial decisions

  • Regular progress tracking so you can see what’s working

Do I need a lot of money to see a financial adviser in Geelong? Expand

You don’t need millions in the bank to work with us.

What you do need is the right mindset. We work best with people who are ready to take action—doers, not "gunners." If you’re serious about making progress with your finances, we're here to help you get organised, build strong foundations, and avoid expensive mistakes down the track.

We don’t just manage wealth—we help you organise, grow and spend your money with confidence.

That means putting the right strategies in place early: budgeting, investing, debt management, super, tax planning… the whole puzzle.

It's less about how much money you have right now and more about whether you're ready to do something smart with it.

What's the difference between a financial adviser and financial planner? Expand

There’s no difference—they mean the same thing. It’s just a spelling variation.

In Australia, "adviser" is the more preferred spelling.

"Advisor" is more common in the US.

How do I choose the best financial adviser in Geelong? Expand

Choosing the right financial adviser is a big decision—and a personal one.

Here’s what to look for when you're searching:

  • Check their qualifications and license
    Make sure they're a licensed financial adviser listed on ASIC's Financial Adviser Register. This ensures they meet professional and ethical standards.
  • Find someone who specialises in your needs
    Some advisers focus on retirees, others on young professionals, families, or business owners. Look for someone who works with people like you and understands the life stage you’re in—and where you want to go.
  • Make sure you feel comfortable
    Money is deeply personal. You want to work with someone you trust, who listens without judgement, and who you feel comfortable opening up to—not just about your money, but your goals, ambitions, and even your financial worries.
  • Look for strategic thinking, not just product recommendations
    A great adviser will offer big-picture advice that brings your whole financial world together—cash flow, investments, tax strategies, super, insurance, estate planning—and show you how it all works toward your goals.
  • Transparency is key
    You should know exactly what you’re paying for and how your adviser is being paid. A good adviser will be upfront about fees and happy to explain how they work.

Ultimately, the best adviser is someone who helps you feel more confident, more in control, and more excited about your financial future.

Can you help with both investing and retirement planning? Expand

Absolutely—we help with both.

Whether you're building wealth through smart investing, getting your financial world organised, or you're planning your next chapter into retirement, we've got you covered.

We work with:

  • People under 55 who are focused on growing their money, paying off debt faster, and making smart moves with investing, super, and tax.

  • People over 55 who want clarity on when they can retire, how much they can spend, and how to structure their income for a comfortable life after work.

No matter where you're at, we help make sure all the moving parts of your finances are working together.

Contact Apex Advice - Geelong Financial Advisers.

BOOK A CHAT

Get in touch

  • 03 5221 3585

  • team@apexadvice.com.au

  • 3/131 Shannon Avenue
    Manifold Heights, VIC 3218

Send an enquiry

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Apex Advice Pty Ltd
ABN 14 655 779 187
Corporate Authorised Representative No. 1296045
3/131 Shannon Avenue
Manifold Heights, VIC, 3218

Paragem Pty Ltd
ABN 16 108 571 875
AFSL 297276
Level 11, 45 Clarence Street
Sydney, NSW, 2000

The information contained on this website has been provided as general advice only. The contents have been prepared without taking account of your personal objectives, financial situation or needs. You should, before you make any decision regarding any information, strategies or products mentioned on this website, consult your own financial advisor to consider whether that is appropriate having regard to your own objective, financial situation and needs. Apex Advice Pty Ltd ABN 14 655 779 187 is a Corporate Authorised Representative (ASIC 1296045) of Paragem Pty Ltd ABN 16 108 571 875 Australian Financial Services Licence 297276. Australian Credit Licence 389087.

W: www.paragem.com.au T: (02) 8036 6490

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