A safety net for your business, family and lifestyle
Insurance for chiropractors. Simplified.
The stakes are high if you do nothing
You've worked hard to build a successful chiropractic business, but deep down you know you're walking a tightrope without a safety net.
As the key revenue generator, if anything happened to you, your business and family would suffer financially.
Let's fix that.
Replace your salary if something happens to you.
Keep your practice running by covering fixed costs.
Cover your debts and protect your family's future.
Sam lost his finger but not his livelihood
Sam built a thriving chiropractic practice through years of expertise and personal care for his patients. As the key practitioner, his business depended on his talented hands being healthy and able.
So when an accident nearly cost Sammy his finger, his livelihood was at stake.
The unexpected event
While excitedly showing off a chin-up move, Sam's wedding ring got caught, badly lacerating his ring finger.
This critical injury jeopardised both his household finances and his ability to adjust patients.
Forward-planning saves the day
Apex Advice had previously implemented income protection and business expense insurance to support Sammy's practice.
Thanks to his forward-thinking insurance policies, Sam was able to fully focus on surgical rehabilitation without financial worries. His loyal patients received ongoing quality care from a trusted substitute practitioner.

Hope for the best, but be ready for the worst

Hi, I'm John Manserra.
Let's be honest, no one wants to imagine worst case scenarios or things going horribly wrong.
But here's the reality - unexpected tragedies, illnesses and disasters happen every single day. And they can strike any of us.
You already insure what's important - your home, car, phone and belongings. Why not also properly insure your most valuable asset of all - your ability to earn an income?
At Apex Advice we equip small business owners, like yourself with fit-for-you plans to protect your income and livelihoods when the unexpected strikes.
We keep things simple and get you the right cover so you can sleep easy at night.
We couldn’t be happier with their approach—especially working with John Manserra. John is genuine, approachable, and always takes the time to explain things in a way that makes sense to us. He’s helped us understand aspects of our finances that used to feel overwhelming, and we truly feel like we’re setting ourselves up for success.
We highly recommend Apex Advice and John to anyone looking for practical, supportive, and effective financial guidance.
the results are amazing.
I cannot speak highly enough of John and the entire financial advice team at Apex Advice. Their professionalism, depth of knowledge, and genuine care for my financial future were nothing short of incredible.
Before working with them, there were so many gaps in my understanding — from my insurance risk profile to future investments, and even what true financial stability should look like for me, my wife, and our family. John and the team took the time to clearly explain my current position and helped me build a bridge to where I wanted to be.
Some of the most powerful moments came from conversations I would have previously dismissed as “boring.” As it turns out, they were life-changing.
What stood out most was not just their expertise, but the way they followed through on every promise with precision and care. Their customer service is second to none — I always felt heard, supported, and confident in the process.
If you’re thinking seriously about your future — especially the future of your children — I can’t recommend Apex Advice highly enough. Get them on your team. You won’t regret it.
I would highly recommend Apex Advice as both John and Marcus listen to what you have to say and also assist to make your transition a smooth journey.
The Team @Apex Advice are very professional!
6 Stars.
Your Centrelink knowledge especially is vital
From the very first meeting, the entire team demonstrated a genuine commitment to understanding my financial situation and crafting a personalized plan that made sense for me. Their fantastic service stood out throughout the process; every team member was knowledgeable, approachable, and eager to help.
They have my highest recommendation!
After just 6 months the team have simplified my finances, my money is working smarter and I have a clear path to achieving my goals. So for anyway wanting to get their finances on track I highly recommend John and the team at Apex Advice.
The team are wonderful to work with and we know we are in safe hands with them.
Personally, as someone who lived in Ireland during the GFC, I came through the Apex doors quite anxious and over stimulated by media noise and social media about the years ahead. One year on, and we have both have never felt so confident with our financial direction and support - All thanks to Apex!
John, in particular, has always welcomed every question and concern of ours without judgement. He works with an authentic approach to make our version of "financial freedom" our reality.
We look forward to our years ahead working with John and his wonderful team!
John has helped me understand money can be SIMPLE and easy. We worked together to lay out a plan that works for me and my future. I am extremely grateful. Thank you Johnny. Now I am confident with money!
My financial situation is in a much better place due to their guidance and support. I have gained confidence with working with my money and now make better choices when it comes to my finances. John has excellent communication and always takes the time to talk me through everything, so I understand, especially when it comes to Superannuation. Not only is John a superb financial advisor he has also been like a mentor to me, and I couldn't recommend him and his team enough.
We have recommended that our kids should ring John and see what he can do for them. So should you.
From my first interaction, John has been very professional and provided outstanding advice. Nothing is ever too much trouble and things get done very efficiently. The team have put some new practices into place that are super easy and I don't have to worry about a thing! Can highly recommend John & the Apex Team!!
John listened to our goals and provided some much needed guidance on how we are best to achieve them. He has given my wife and I clarity and a simple plan to follow.
Johns extensive knowledge on often confusing subjects such as insurance, tax, banking and superannuation has really taken the stress out of all decision-making in these areas.
After a few small tweaks to how cash now flows, I feel like I actually have more money which is always a great feeling.
Over the weekend I had to do a bit of reflection to appreciate where I’ve come from.
There is no words that can explain how truley grateful I am to have met John. I perviously had a bad relationship with money due to past relationships and felt hopeless to fix my financial situation.
Now almost 18 months on I am debt free and well on my way to achieing my goal of buying my first home. With John 's stratagies I now look forward to getting paid to see my balance grow and have a healthy relationship with money.
Thankyou so much to John and the team at Hillross Geelong for all your help, you’ll never understand how much I appreciate it!!!
The communication was always excellent and I never felt shy to ask for help or answers for anything.
Although a little daunting at first, I’m happy to have committed and look forward to planning a future with the help of John and the team.
I highly recommend John for his integrity, diligence and personal approach.
much appreciated!
So, I seeked for help! Most of the financial planners I met, gave me a 'cookie cutter' advice on 'how much money to save before retirement', and on 'why I should buy a property'. It didn't resonate with me at all.
John's first question was, "what is you ideal way of living?"
I wanted to work for myself, travel and learn.
Over the course of the next month and 4 meetings, John educated me in terms of basic financial literacy, and laid out a plan to get me out of debt while also saving money for my future business.
In 9 months, I was debt free, started a small kombucha brewery, and planned a 2 week backpacking trip to Tasmania.
If you want a humble and friendly dude that knows the game, listens to your goals, and then backs it up with result focussed solutions, I HIGHLY RECOMMEND JOHN!
John takes pride in listening to his clients objectives and and then implementing a plan of attack to reach such goals.
Tracie, Scottie & boys.
Planning for potential misfortune isn't about living in fear, it's about taking smart precautions so you can recover faster.
1. Chat
Book a free 15-minute introductory phone call to see if we are the right fit to help you.
2. Options
We'll do the research and provide you with insurance options to suit your situation.
3. Sleep easy
We'll take care of all the paperwork and get the right amount of cover in place for you.

Lead magnet - Chiro
FREE DOWNLOAD
YOU SPEND YOU DAYS CARING FOR YOU PATIENTS. BUT WHO CARES FOR YOU?
4-Step Guide to Protect Your Finances from Subluxation
Your family depends on your ability to treat patients and earn an income. One tragic accident or illness could turn everything upside down.
Don't leave yourself exposed! This straightforward 4-step backup plan shows you how to protect your family's lifestyle no matter what life throws at you.
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Apex Advice is an authorised representative of Insurance Advisernet, one of the largest General Insurance Brokers in Australasia, you benefit from access to unparalleled financial strength, business efficiencies and insurance buying power!